At this present moment, many people who are used to depending on their voices on a daily basis not able to do what they love! In one of our previous articles, we discussed how live streaming is a way to connect with your audiences. Today, we’re going to talk about another possible solution for everyone; podcasts!
Here we explain why it could potentially support your existing job (or even become a new side job)!
Podcasts are Growing!
Last year, Spotify, Apple and other streaming sites have shown a massive increase in the number of customers using podcasts. The total number of podcasts is also increasing with there being approximately around 900,000 podcasts available to tune into. To help illustrate how sharply demand has risen, uptake on podcasts has increased from 10% of US population listening in 2015 to 33% in 2020 and that’s just one country. Whilst growth in the UK has hasn’t reached the same heights of growth at 18%, podcasts reach a global audience, with other countries reporting sharp such as Canada (28%) Australia (33%) and the highest growth in South Korea (58%).
It’s all about being Personal.
The best podcasts are those where the podcasters have a genuine chemistry and love for whatever topic they are talking about. You can talk about anything you want and fit any niche you like. It can make listeners feel like they are in the room. Better still, there are no limits to how many people can listen to your podcast; a personal podcast with massive reach! You can also have multiple hosts, for example a popular podcast called The Gilmore Gang features up to 5 people at one time! With the current situation we find ourselves in, we’re lucky that technology also allows us to conduct interviews from afar, and these can all contribute valuable content to your podcast.
You can reach a captive audience!
As stated earlier, you can create a podcast and fill (almost) any niche you like. When going into these niches, you can really drill down to a level of detail which would likely appeal to a captive audience. You have to remember that people have plenty of choice when choosing a podcast to listen to. If they’ve chosen your podcast, they’re likely to be highly captive. They are also incredibly easy and accessible as people can listen almost anywhere and at any time; whether that is driving, or on headphones at work, possibly in the gym, and of course at home. Mobile, tablet, smart watch, computer, smart speaker – there are endless devices to listen on! In fact it is believed the average podcast listener spends 5 hours a week listening to podcasts – that’s just how accessible they are!
It’s easy to get started.
Setting up a podcast is pretty simple for the many. All you need for a good quality recording is a microphone, an audio interface, access to the internet and a subject or topic that you are interested in, books for research (depending on the subject). Access to the internet. You can find all the different equipment is well without it burning to much of a hole in your pocket. Once you’ve settled on a name, a topic and the overall goal of the podcast whether that be to inform or to just simply have a laugh, you can hit the ground running in little to no time.
More and more companies are looking for opportunities to work with Podcasters due to their captive audience. In fact, its believed that the audience is 20x more likely to follow a brand on social media then other mediums they have heard the advert on (so if your in a band, there no reason to say why couldn’t manage to put that in somewhere). The industry of podcasting itself is booming with multiple companies such as Captivate, Podbean, Fusebox and many more are all there to help you get started in a way that suits you!